Description: Integrated marketing communications
Objective: Create a preference for Eureka Resources’ oil and gas well wastewater services with upstream producer operations in the Marcellus and Utica Shales.
Business segment: Midstream oil and gas
Target customers: Upstream oil and gas exploration and production companies, Investment community
Engagement channels: Print & online advertising, website, public relations, tradeshows, social media
Ability, Responsibility and Stewardship in the Marcellus Shale.
The brand story set the direction for creative strategy. Eureka Resources’ brand promise connects on three levels — ability, responsibility, and stewardship. For oil and gas producers, Eureka has the ability to handle all their wastewater needs. From the community perspective, Eureka is a responsible corporate citizen providing jobs, economic growth, and stewardship of a natural resource as it follows strict EPA guidelines for recycle, reuse, and disposal.
The ensuing inbound and outbound marketing communications connected with the producers by understanding their need for water treatment, reuse, and disposal and the community concern for protecting the hydrological assets of Pennsylvania and assuring future generations an ample supply of clean usable water.
Eureka Resources has been able to triple their capacity for wastewater treatment in the Marcellus Shale. This is due to demand from upstream producers for their advanced process technology for wastewater reuse and recycle. The communities in which their facilities are located view Eureka Resources as the type of business they value because of the positive economic impact it has on the community.