Description: Creating a brand preference
Objective: Brand differentiation
Business segments: Aviation/Aerospace, Power Generation, Energy, Chemical Processing, Medical & Dental
Target customers: Design, corrosion, and mechanical engineers, Executive management
Engagement channels: Trade show promotion, advertising & organic search
Successful People-to-People Marketing relies on visual storytelling.
The tradeshow environment is a great place to employ people-to-people engagement tactics. It’s one of the only places where prospects decide to advance or retreat based on their reaction to your booth display.
Therefore it’s critical that key messages resonate with the viewer and that he or she is able to decipher the value proposition within the first seconds of encountering your booth display.
Elgiloy Specialty Metals had invested in a new custom booth to tackle the international show circuit. One of the communication challenges they were faced with was communicating the extent of their product offering in a way that was memorable and encouraged dialogue.
Upon counsel, we recommended Elgiloy to consider motion graphics as a means to tell their brand story. The final product was a high definition visual presentation featuring still and motion graphics of high performance alloys, finishing capabilities, and in-house technical expertise. In addition, a series of banner stands were created targeted to specific market segments and audiences.
Elgiloy Specialty Metals continues to tell their brand story and has commissioned several additional vertical market displays as well as expanding their show schedule.